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Privacy Policy

Effective Date: January 1, 2020

ELK GROVE KIA respects the privacy of the information you have entrusted to us. This Privacy Policy (“Policy”) applies to both the online and offline collection of personal information by ELK GROVE KIA. By using our website and services (collectively, the “Services”), you acknowledge you have read and understand the terms and conditions of this Policy. If you do not agree to the terms and conditions of this Policy, please do not use our Services.

PLEASE NOTE THE ARBITRATION PROVISION SET FORTH BELOW, WHICH MAY, EXCEPT WHERE AND TO THE EXTENT PROHIBITED BY LAW, REQUIRE YOU TO ARBITRATE ANY CLAIMS YOU MAY HAVE AGAINST ELK GROVE KIA ON AN INDIVIDUAL BASIS. ARBITRATION ON AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE, THE RIGHT FOR A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE CAPACITY.


INFORMATION COLLECTED

Click here https://www.elkgrovekia.com/noticeatcollection for our Notice at Collection of Personal Information, which lists the categories of personal information we collect from consumers and the purposes for collecting the information.

Below is a chart regarding the personal information we have collected about consumers during the last 12 months:

 

 

Category of personal
data
Source(s) Purpose(s) for
collection

Disclosure to third
parties

Identifiers, such as:

Name, postal address, email address, IP address, identification numbers (e.g., social security number, driver’s license number, state identification number, military identification number or passport number)

  • Directly from consumers
  • Indirectly from consumers (e.g., from observing consumers’ actions on our Services)
  • Third-party service providers, including advertising companies, analytics providers, and websites or companies that provide information regarding vehicles or provide listings of vehicles available for sale/lease, that   forward identifiers provided by consumers
  • To respond to consumers’ requests and inquiries
  • Communicate with consumers regarding our products or services
  • Enter into and process transactions with consumers
  • Send marketing communications
  • Complete government forms
  • Confirm consumers’ identity and that they are at least 18 years old
  • Confirm consumers are licensed to drive our vehicles or take delivery of a vehicle purchased or leased from us
  • Disclosure for business purposes to internet service providers, analytics providers, payment processors and warranty, insurance or service contract administrators, if applicable to transaction
  • Disclosure for marketing purposes to advertising companies
  • Disclosure for safety and warranty purposes to vehicle manufacturer, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership
  • Disclosure to state or federal agencies, when required by law
  • Disclosure to vehicle manufacturer for marketing and analytical purposes, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership [Note – if this bullet point is included, information sharing for this purpose amounts to a “sale” of information, and requires the dealer to have a “Do Not Sell My Information” button on its website – see Section II.] 

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as:

Phone number; insurance information; bank account number, credit card number, debit card number, or other financial information, including information relating to consumers’ vehicle financing or lease terms, along with vehicle information; and/or signature(s).
  • Directly from consumers
  • Third-party service providers, including advertising companies and analytics providers
  • To respond to consumers’ requests and inquiries
  • Communicate with consumers regarding our products or services
  • Enter into and process transactions with consumers
  • Send marketing communications
  • Complete government forms
  • Confirm insurance coverage
  • Confirm identity
  • Obtain authorization to collect payments
  • Collect payments
  • Confirm acknowledgement of receipt of documents we provide to consumers
  • Disclosure for business purposes to internet service providers, delivery services and payment processors
  • State or federal agencies, when required by law
  • Disclosure to vehicle manufacturer for marketing and analytical purposes, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership [Note – if this bullet point is included, information sharing for this purpose amounts to a “sale” of information, and requires the dealer to have a “Do Not Sell My Information” button on its website – see Section II.]

Protected classification characteristics under California or federal law, such as:

A photocopy/scan of government issued identification reveals personal information.  For example:

  • Driver’s license/state identification card - includes image, date of birth, physical description and gender
  • Permanent resident card - includes image, date and place of birth;
  • Social security card - includes social security number
  • Passport - includes image, date and place of birth and nationality
  • Military ID - includes image and rank
Completion of a Translated Contract Acknowledgement or signing of  translated documents reveals a consumer’s primary language
  • Directly from consumers
  • Government’s Military Lending Act website
  • To confirm identity
  • Confirm consumers are licensed to drive our vehicles or take delivery of a vehicle purchased or leased from us
  • Confirm eligibility for a manufacturer or lender rebate and to apply for and process any such rebate
  • Determine coverage under the Military Lending Act in connection with a financed vehicle transaction
  • Provide consumers with copies of certain documents written in the language in which their finance or lease transaction was primarily negotiated, as required by law
  • Complete government forms
  • Disclosure to manufacturer or lender for processing applicable rebate
  • Disclosure to state or federal agencies, when required by law

Commercial information, such as:

Vehicle information, ownership information, and current lease or finance terms
  • Directly from consumers
  • Third parties, such as vehicle manufacturer and/or advertising companies
  • Enter into and process transactions with consumers
  • Appraise consumers’ vehicles
  • Send informational and marketing communications
  • Retain records of transactions as required by law
  • Fulfill the terms of a written warranty or product recall
  • Process warranty, insurance or service contract claims
  • Share information with state agencies as required by law
  • Disclosure for business purposes to payment processors, delivery services and warranty, insurance or service contract administrators, if applicable to transaction
  • Disclosure for safety and warranty purposes to vehicle manufacturer, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership
  • Disclosure to state or federal agencies, when required by law

Biometric information

Consumers who finance/lease vehicles may be asked to complete a “Thumbprint form”
  • Directly from consumers
  • To confirm identity
N/A

Internet or other similar network activity information, such as:

IP address, browsing history, and search history
  • Indirectly from consumers (e.g., from observing consumers’ actions on our Services)
  • To communicate with consumers regarding our products and services
  • Improve user experiences by making our website easier to use and navigate, and more personalized based on the profile we create about consumers
  • Disclosure for business purposes to internet service providers

Geolocation information, such as:

IP address and vehicle location (using GPS, as permitted by law)
  • Indirectly from consumers (e.g., from observing consumers’ actions on our Services)
  • From vehicles equipped with GPS tracking (as permitted by law)
  • To respond to consumers’ requests and inquiries
  • Enter into and process consumers’ transactions with you
  • Send marketing communications
  • Track vehicles as permitted by law
  • Disclosure for business purposes to internet service providers

Sensory data, such as

Audio information from voicemail messages and/or recorded phone calls (with consumers’ consent) 
  • Directly from consumers
To communicate with you; some phone calls are recorded (with your consent) for training our staff and for quality assurance purposes N/A

Professional or employment-related information, such as:

Information regarding current occupation
  • Directly from consumers
  • To confirm eligibility for a manufacturer or lender rebate and to apply for and process any such rebate
  • To confirm eligibility for employee discount pricing
  • Complete government forms, as required
  • Disclosure to manufacturer or lender for processing applicable rebate
  • Disclosure to state or federal agencies, when required by law
 

Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)), such as:

Information regarding whether a consumer is or will soon be a college graduate
 
  • Directly from consumers
 
  • To confirm eligibility for a manufacturer or lender rebate and to apply for and process any such rebate
 
  • Disclosure to manufacturer or lender for processing applicable rebate
 

Inferences drawn from personal information to create a profile, such as:

Information regarding consumers’ vehicle preferences and needs
 
  • Indirectly from consumers (e.g., from observing consumers’ actions on our Services)
  • Third-party service providers, including advertising companies and analytics providers
 
  • To market our products and services to consumers
 N/A

 

 

COOKIES

 We, and third parties we allow, use cookies and other similar technologies. Cookies are small text files placed on your device that uniquely identify your device and which a website can transfer to a consumer’s hard drive to keep records of his or her visit to a website. We, or third parties, may use session cookies or persistent cookies. Session cookies only last for the specific duration of your visit and are deleted when you close your browser. Persistent cookies remain on your device’s hard drive until you delete them or they expire. Different cookies are used to perform different functions, which are explained below:

 -Essential. Some cookies are essential in order to enable you to move around our website and use its features, such as accessing secure areas of our website. Without these cookies, we cannot enable appropriate content based on the type of device you are using.

-Analytics. We use Google Analytics to measure how you interact with our website and to improve your user experience. To learn more about Google Analytics privacy practices and opt-out mechanisms, please visit the Google Analytics Security and Privacy Principles page at https://support.google.com/analytics/answer/6004245?hl=en

Google also provides a complete privacy policy and instructions on opting-out of Google Analytics at https://tools.google.com/dlpage/gaoptout

 -Targeted Advertising. We use cookies to compile information on our users interaction with our website. We use this information to serve ads to you off of our website.

 There are several ways to manage cookies. You can control the use of cookies at the browser level, by instructing your browser to accept cookies, disable cookies or notify you when receiving a new cookie. Please note that if you reject cookies, you may still use our website, but your ability to use some features or areas of our website may be limited. The Network Advertising Initiative also offers a means to opt-out of a number of advertising cookies. Please visit www.networkadvertising.org to learn more. Note that opting-out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted-out will no longer deliver ads tailored to your preferences and usage patterns.

 

COLLECTION AND USE OF INFORMATION FROM CHILDREN

Our Services are not intended for children. We do not knowingly collect personal information from children, and none of our Services are designed to attract children. In the event that we learn that a person under the age of 13 has provided personal information to us, we will delete such personal information as soon as possible.

 

OPT-OUT

We provide you the opportunity to opt-out of marketing communications by clicking the “unsubscribe” link in email communications or by contacting us using the contact information provided below. We will process your request as soon as possible in accordance with applicable law, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed.

Additionally, we may send you information regarding our Services, such as information about changes to our policies and other notices and disclosures required by law. Generally, users cannot opt-out of these communications, but they will be primarily informational in nature, rather than promotional.

 

THIRD-PARTY LINKS 

Our website contains links to other sites. ELK GROVE KIA is not responsible for the privacy practices or content of such other sites. If you have any questions about how these other sites use your information, you should review their policies and contact them directly.

 

YOUR CALIFORNIA PRIVACY RIGHTS

California Civil Code Section 1798.83 permits visitors to the Services who are California residents to request certain information, once a year, regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send us an email using the contact information provided below and put “Shine the Light Request” in the subject line of your email.

From January 1, 2020, California consumers have the following rights:

Right to know

You have the right to request information about the categories and specific pieces of personal information we have collected about you, as well as the categories of sources from which such information is collected, the purpose for collecting such information, and the categories of third parties with whom we share such information. Please see above.

You have the right to request information about our sale or disclosure for business purposes of your personal information to third parties in the preceding 12 months. Please see above. 

-Right to delete

You have the right to request the deletion of your personal information. Please note that notwithstanding your request, California law permits us to retain certain categories of personal information for numerous purposes, including to complete a transaction, to perform a contract between you and ELK GROVE KIA, and to comply with a legal obligation.

-Right to opt-out of sale

You have the right to opt out of the sale of your personal information to third parties. You can exercise this right through the “Do Not Sell My Personal Information” link in the footer of our website, when such link becomes available on January 1, 2020.

[Note – if your dealership does not sell personal information, instead of the above language, state: “We do not and will not sell your personal information to third parties.”]

-Right to non-discrimination

You have the right to not be discriminated against for exercising any of these rights.

We do not sell or knowingly collect the personal information of minors under 16 years of age. 

If you would like to exercise one or more of the rights above, please contact us using the contact information provided below. You may designate an authorized agent to make a request on your behalf. Such authorized agent must be registered with the California Secretary of State. We may deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf.

We may need to confirm your verifiable consumer request before completing your request, and, for example, may ask for you to confirm data points we already have about you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.

 

NOTICE REGARDING PUBLIC POSTING AREAS

Please note that any information you include in a message you post to any public posting area is available to anyone with Internet access. If you do not want people to know your email address, for example, do not include it in any message you post publicly. PLEASE BE EXTREMELY CAREFUL WHEN DISCLOSING ANY INFORMATION IN PUBLIC POSTING AREAS. ELK GROVE KIA IS NOT RESPONSIBLE FOR THE USE BY OTHERS OF THE INFORMATION THAT YOU DISCLOSE IN PUBLIC POSTING AREAS.

 

SECURITY

We implement reasonable security measures to ensure the security of your personal information. Please understand, however, that no data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, ELK GROVE KIA cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to us is done at your own risk. If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Services or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of the Services. We may post a notice via our website if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

 

INTERNATIONAL DATA TRANSFERS

ELK GROVE KIA is based in the U.S. If you choose to provide us with information, please understand that your personal information may be transferred to the U.S. and that we may transfer that information to our affiliates and subsidiaries or to other third parties, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. If you are visiting from the EU or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal information to the U.S. and other jurisdictions which may not have the same data protection laws as the EU. We put in place appropriate operational, procedural and technical measures in order to ensure the protection of your personal information. You acknowledge you understand that by providing your personal information: (i) your personal information will be used for the uses identified above in accordance with this Policy; and (ii) your personal information may be transferred to the U.S. and other jurisdictions as indicated above, in accordance with applicable law.

 

ASSIGNMENT

In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the personal information collected via the Services.

 

DISPUTE RESOLUTION AND AGREEMENT TO ARBITRATE

Except where and to the extent prohibited by law, by using the Services, you and ELK GROVE KIA agree that, if there is any controversy, claim, action, or dispute arising out of or related to your use of the Services or the breach, enforcement, interpretation, or validity of this Policy or any part of it (“Dispute”), both parties shall first try in good faith to settle such Dispute by providing written notice to the other party describing the facts and circumstances of the Dispute and allowing the receiving party thirty (30) days in which to respond to or settle the Dispute. Notice shall be sent to:

-ELK GROVE KIA, 8480 Laguna Grove Drive, Elk Grove, CA 95757 or 

-You, at the address we have on file for you.

Both you and ELK GROVE KIA agree that this dispute resolution procedure is a condition precedent that must be satisfied before initiating any litigation or filing any claim against the other party. IF ANY DISPUTE CANNOT BE RESOLVED BY THE ABOVE DISPUTE RESOLUTION PROCEDURE, YOU AGREE THAT THE SOLE AND EXCLUSIVE JURISDICTION FOR SUCH DISPUTE WILL BE DECIDED BY BINDING ARBITRATION ON AN INDIVIDUAL BASIS. ARBITRATION ON AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE THE RIGHT FOR A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE CAPACITY. Other rights that you and we would otherwise have in court will not be available, or will be more limited in arbitration, including discovery and appeal rights. All such disputes shall be exclusively submitted to https://www.adr.org for binding arbitration under its rules then in effect, before one arbitrator to be mutually agreed upon by both parties. 

The arbitrator, and not any federal, state, or local court or agency, shall have exclusive authority to resolve any dispute arising under or relating to the interpretation, applicability, enforceability, or formation of this Policy, including any claim that all or any part of this Policy is void or voidable.

 

OTHER ARBITRATION AGREEMENTS

In the event of a conflict between this agreement to arbitrate and any other arbitration agreement between you and the ELK GROVE KIA, such as an arbitration agreement contained in a retail installment sale contract,  lease agreement, or repair estimate (Other Arbitration Agreement), the terms of the Other Arbitration Agreement shall govern and prevail in each instance.

 

CHOICE OF LAW

This Policy has been made in and shall be construed in accordance with the laws of the State of California, without giving effect to any conflict of law principles. Any disputes or claims not subject to the arbitration provision discussed above shall be resolved by a court located in Fresno, California and you agree and submit to the exercise of personal jurisdiction of such courts for the purpose of litigating any such claim or action.

 

HOW WE RESPOND TO DO-NOT-TRACK SIGNALS

We treat user-enabled privacy controls, such as a browser plugin or privacy setting, that communicates or signals the consumer’s choice to opt-out of the sale of their personal information, as a valid request to opt-out. 

 

CHANGES TO THIS PRIVACY POLICY

We reserve the right to change this Policy from time to time. When we do, we will also revise the “Effective Date” at the top of this Policy. If we make material changes to the Policy, we will notify you by placing a prominent notice on our website and/or by sending you an email at the email address we have on file for you. We encourage you to periodically review this Policy to keep up to date on how we are handling your personal information.

 

ADDITIONAL FORMATS, ACCESSABILITY AND LANGUAGES

Click https://www.elkgrovekia.com/noticeatcollection  to print a copy of our Notice at Collection of Personal Information.

In addition to English, our Notice at Collection of Personal Information is available in the following languages: Spanish

In addition to English, this Privacy Policy is available in the following languages: Spanish.

 

CONTACT US

If you have any questions, comments or concerns about our privacy practices or this Policy, please contact us at:   

916-753-1000, or [email protected], or 8484 Laguna Grove Drive, Elk Grove, CA 95757

Privacy Policy:

 

Thank you for visiting our website. Whether you are a current customer or a future customer, we take our responsibility to protect your private information seriously. We are committed to safeguarding your personal information from any unnecessary disclosure.

By providing you this written Privacy Policy it is our intention to provide you with the opportunity to understand how we keep your personal information secure while using it to serve you and provide you with the best experience we can. This notice is being made pursuant to the Federal Privacy Law and its application is limited to this website address.

Your personal information is being collected in order to help us serve you either directly through our employees or through our vendors, such as lenders. This notice of our Privacy Policy is designed to address the following:

  1. What personal information is being collected on this site
  2. Who has access to your information
  3. What options do you as the customer have about how/whether your data is collected and used
  4. How is your personal information stored
  5. How do we use your personal information
  6. Non-personal information
  7. Do Not Track signals

What Personal Information Is Being Collected On This Site?

  1. Information provided by you to us on applications and other forms. This information includes, but is not limited to, name, address, social security number, employment, assets, income and debt.
  2. Information about your prior transactions with us. This information includes, but is not limited to, prior sales or lease agreements, account balances, payment history, and communication and correspondence.
  3. Information we receive from third parties, such as the consumer credit reporting bureaus, relating to your credit worthiness and credit history.
  4. Information relating to the truth of statements made by you to us, which includes information relating to employment, credit balances, transactions with third parties, and property and/or liability insurance.
  5. Other general information we may obtain about you such as demographic information, which is not assembled for purposes of determining your eligibility for credit, insurance, employment or other products or services.

Who Has Access To Your Information?

In addition to employees who may have the need to know your personal information, such as individuals helping you to receive credit or taking your information to repair your vehicle, we may also provide your information to third parties. These third parties include financial service providers such as leasing companies, lenders, insurance companies, and payment processing companies, and non-financial companies such as automotive repair facilities, website hosts and data processing companies. By sharing your information we are able to provide you with a wider range of products and services and operate our business more effectively and efficiently in order to provide you with the best service possible.

We may disclose your personal information to credit bureaus and similar organizations and when permitted by law. This may include a disclosure in connection with a subpoena or similar legal process, a fraud investigation, recording documents with the Department of Motor Vehicles or other public agency, an audit or examination by a third party retained by us or by a regulatory agency, or the sale or assignment of your account to a financial institution. We may disclose your personal information to companies that work with use to provide services or functions on our behalf, such as website providers, marketing companies, banks, finance companies, financing divisions of manufacturers, manufacturers, data processing companies, and other organizations such as nonprofit organizations that might provide educational, training or certification services to businesses such as ours. These companies act on our behalf and are required by law and by our policy to be contractually obligated to keep personal information provided to them confidential and to use it only to provide the specific service they are being asked to provide.

If the dealership is sold, your personal information will be identified as an asset of the dealership and will be sold and transferred to the new owner.

What Options Do You Have As To Whether Your Information Is Collected?

By providing this information to us, you are agreeing to the terms of this Privacy Policy, including authorizing the use of your personal information. If you do not want us to use your personal information, do not provide any personal information through this website. We cannot collect any personal information from you if it is not given to us by you. By using our website to provide personal information, you are consenting to our use of that information for the reasons set forth herein.

If you wish to change, update or remove your personal information, you may do so by contacting us in writing stating your wishes.

How Is Your Personal Information Stored?

If we collect your personal information for one of the purposes described herein, we may store such information in our secure servers or in one or more of our secure databases. If you do not want us to use and store your information in accordance with this policy, please do not submit any personal information to us through this website. Access to your personal information is limited to a need to know basis.

No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information you transfer to us is done at your own risk. We have, however, provided firewalls to discourage unauthorized access via the Internet.

How Do We Use Your Personal Information?

We use your personal information collected on this website for the following purposes:

  1. To deliver services to you that you have requested
  2. To process your request for employment
  3. To complete any other transaction or service requested by you
  4. To market products and services we provide to you
  5. To provide information to the manufacturer
  6. To contact you in response to an inquiry from you.

We Collect Non-Personal Information.

We also collected non-personal information about your visit to our website. The website automatically recognizes and stores information about the type of browser you use, your IP address, your domain name and any referring sites. This information is often called "cookies" and is collected via a computer code sent to your computer. The cookies will not expire unless you manually delete them or set your browser to reject them. If you do not accept the cookies, you may have difficulty navigating our website.

Browser-Based Do Not Track.

Some browsers incorporate a "Do Not Track" (DNT) feature that, when turned on, signals to websites and online services that you do not want to be tracked. Currently, there is no accepted standard for responding to a DNT signal. As such, we do not respond to DNT signals on the website or on websites where we provide advertisements, consents, content or other services.
Our Website collects two different types of information through our website: anonymous information and personally identifiable information.

Anonymous Information.

We collect and store anonymous, aggregate information (such as internet protocol (IP) addresses, browser types, search engines, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks) from all visitors to our website. You may search our website for car models, prices and other information provided through our website without ever submitting your name, email address or any other personally identifiable information. The anonymous information that we do collect from your visit is never linked to any of your personally identifiable information until you voluntarily submit that personal information, in which case some otherwise anonymous information may be connected to your website activity and personal account. Otherwise, the anonymous information is only used in the aggregate to analyze trends, administer the website, diagnose any problems, track a visitor’s movement in the aggregate, and gather broad demographic information for aggregate use. We may provide this anonymous information in aggregate form to other parties or use it for our own insight or marketing purposes. Our ability to use this information is not restricted in any way.

We also use “cookies” and “image tags” to collect certain usage information from all customers and visitors to our website. A “cookie” is a small text file that a website can place on your computer’s hard drive or on your mobile device’s memory in order to collect information about your activities on our website. An “image tag,” also known as a clear GIF or web beacon, works together with cookies and is a small image file that may be located in various areas of our website. Most browsers automatically accept cookies, but you have the option to change your browser setting to decline them.

Accepting cookies in no way gives us access to your computer or any personal information about you, since cookies are not used to identify anonymous website visitors. Our cookies enable you to proceed smoothly through our website and know whether you’ve used it before, so as to eliminate some steps that apply to new visitors. Cookies also give us usage data like how often you visit, where you go on our website, and what you do while here.

Similarly, a cookie may be placed by our third-party advertising companies. These companies may use aggregated statistics about your use of our website and third-party media in order to provide you with advertisements about goods and services that you may be interested in. The information they collect does not include your personal information.

The third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. Any such information is anonymous. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No personal information about you is collected during this process. The information is anonymous and does not link online actions to an identifiable person.

Further, with your permission, we may collect information about your use or interaction with our website or about the devices you use to connect or interact with our website by automated means, including tracking technologies. As discussed above, these tracking technologies may include “cookies,” which are small lines of text/data that are written onto your device by a website. Most browsers allow you to block and delete cookies. However, if you do that, the website may not work properly. Selma Honda and suppliers acting on our behalf may use cookies, pixel tags, beacons, web beacons, Bluetooth and Wi-Fi monitoring and other technologies to operate the website and to provide services. With your consent, we may also use technologies to capture your demographic information and engagement with us in order to present you with a more personalized experience.

With respect to unrelated, third party web sites, such as third party online retailers, advertisers, or unrelated sites that we may happen to link to, or web sites that link to our website, those third parties may collect personal information directly from you. The information policies and practices of these unrelated parties are not covered by this privacy policy. We do not control the privacy policies of third parties even if we may provide hyperlinks or other access to their web sites. We are not responsible or liable for their independent policies and practices. Please review their privacy policies and practices. It is your responsibility to review them and decide if you are satisfied with their protections.

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.

Personally Identifiable Information.

We require the submission of certain personally identifiable information when you use some services available on our website. For example, your use of your user name and password allows us to identify you as our customer who is seeking information in connection with our services. Our website uses a variety of contact forms and tracking phone numbers for visitors to request information, products, and services. We collect a visitor’s contact information (like his or her email address or phone number) and in some cases, demographic information (like his or her zip code). In limited circumstances, such as when a visitor fills out an online credit application, we collect unique identifiers (like a social security number), and/or financial information (like age, income level, bank account or credit card numbers). We use this information to get in touch with our prospective customers about their requests, and to send them additional information about our products and services.

Note that once you have created an order or otherwise voluntarily provided personally identifiable information to us, we may use cookies to help identify you. Personally identifiable information received from you (such as IP address, phone number, email address, zip code, etc.) may be contained in or linked to a cookie. The only time that we receive such personally identifiable information is when you volunteer it by submitting it to us.

We may use cookies with personally identifiable information so that our website can remember you, enhance your online visit with us, and provide you with the information you’re most likely to need. For instance, cookies allow our website to remind you of your past vehicle search interests and website activity and to suggest similar products and services. In some cases, cookies may improve your shopping experience and we use information gained through cookies to track your website activity and to deliver you content specific information

Any financial information we collect is used to check the qualifications of our prospective customers and bill for products and services ordered. If you apply for financing or wish to purchase or lease a car through our online system, we may collect personal information such as your name, address, driver’s license number and state, social security number and other credit information. This information goes into a secure database and is used solely to provide the service you requested. The collection, use and storage of your financial information for credit checks, for arranging credit and loans or for purchasing products and services may be subject to additional privacy policies and if so, you will be notified of them at the time of any such collection, use or storage of your financial information as required by law.

Our online surveys may ask visitors for contact information (like an email address or phone number) which they may voluntarily provide. We also may run contests on our website in which we ask visitors for similar contact information in order to participate. We use contact information from our surveys and contests to send information about products and services to these participating visitors.